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How to Drive More Leads from Your Blog
Leads are the bane of every B2B marketer’s existence. In an age where buyer attention spans are spread thin, it’s getting harder to convince audiences to stay engaged with your company for the...
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8 Communities for Mastermind Digital Marketers
The best marketing strategies emerge from iteration and experimentation. But often, we’re stuck in the dark: when we’re trying something new for the first time, we can’t predict whether it’s going to...
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5 Dos and Don’ts of Reaching Influencers
Influencer marketing isn’t a new concept: it’s a known, timeless marketing force of nature. But digital ecosystems can sometimes make processes feel overcomplicated. Should you tweet or email...
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A 3-Step Framework to Build Your Influencer Campaign
To be successful, marketing campaigns need to follow a clear and measurable process. Establish your goals, form a hypothesis, run tests, measure your outcomes, and scale your results. It’s this simple...
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6 Easy Ways to Save Time with Your Marketing
Budget isn’t a marketer’s most valuable asset—it’s time. Who has enough hours in the day, especially these days, to achieve the optimal balance of campaign planning, testing, iterating, and further...
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5 Hidden Benefits of Content Marketing
When you’re launching a content marketing program, it’s important to focus on short-term goals like web traffic growth, search engine visibility, PR, and lead generation. But if you focus too much on...
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How to Create a Media-Worthy Data Story
Publicists outnumber journalists 5:1, according to one forecast. But even without the hard numbers to prove it, one trend is clear: For big and small companies alike, strong PR visibility is tough to...
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5 Mastermind Resources to Optimize Your Pitching and Media Outreach Strategy
When you’re pitching bloggers and the media to tell a story about your company, you have a split second to make an impact. The person receiving your email is likely overloaded with requests just like...
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3 Short & Memorable Mindhacks for Better HARO Pitches
In addition to writing content for BuzzStream, I also publish articles in places like The Next Web and Entrepreneur. Help a Reporter Out (HARO) is my go-to-resource for finding sources and meeting...
View Article7 Essential TED Talks for Every Publicist to Watch
As a publicist, you know that communication is an art form. No matter how strong your value proposition is, the success of what you say comes down to the nuances. Whether you’re looking to make a...
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